Voice and memory
Teach your agent your goals, brand voice, social voice, and context so everything it writes sounds like you.
Your agent is only as good as what it knows about you. Voice and memory settings are where you teach it what you're working toward and how you sound, once, instead of repeating it in every chat.
Everything here lives in Settings → Agent in your workspace. The agent keeps your goals, brand, and voice in mind across every chat, so updates you make apply everywhere: drafts, suggestions, scheduled tasks, and social posts.
Goals
Goals tell your agent what to focus on. You can set up to 20.
Good goals are specific enough to act on:
- "Grow my newsletter to 5,000 subscribers"
- "Publish one deep essay a month"
- "Turn my best posts into an X audience"
The agent uses goals to prioritize. If growing your newsletter is a goal, expect more suggestions about newsletter sends and subscriber growth. If a goal changes, update it, and the agent's priorities follow.
Brand voice
Brand voice describes how the agent writes for your site: posts, newsletters, titles, and descriptions. You have up to 10,000 characters, so there's room to be thorough.
Things worth including:
- Tone. Formal or conversational? Playful or restrained?
- Structure. Short punchy paragraphs, or long-form argument?
- Vocabulary. Words you love, and words you never use.
- Point of view. First person? Do you address the reader directly?
- Examples. A few sentences of your writing that capture the sound you want.
The more concrete you are, the closer the drafts land. "Warm but direct, short sentences, no buzzwords" beats "professional".
Social voice
Social voice covers how the agent sounds on social channels like X and LinkedIn. It's separate from brand voice because most writers sound different in a thread than in an essay.
Use it to set the register for distribution: looser or tighter than your site, whether you use emoji, how you open a thread, and what you'd never post.
Notes
Notes hold extra context that doesn't fit the other fields: your posting cadence, topics to avoid, ongoing projects, or facts about your niche.
Notes are shared memory. You can write them, and the agent also writes its own notes here as it learns things worth keeping. If you spot a note that's wrong or stale, edit or remove it, and the agent moves on with the corrected version.
You can also add to memory from a conversation. If something comes up in chat that the agent should remember permanently, ask it to save a note.
How it all fits together
Set your goals so the agent knows what success looks like.
Write your brand voice and social voice so drafts sound like you from day one.
Add notes for anything else, and let the agent keep them current as you work together.
Review drafts and suggestions, and refine these settings whenever something feels off.
Voice takes a little tuning. If a draft misses your tone, don't just fix the draft. Update your brand voice too, so the next one starts closer.
You stay in control throughout. Suggestions wait for your approval, and you can steer or stop anytime. See Approvals for how review works.