Your agent
Voice and brand
Teach your agent how your company sounds and looks, so every draft, post, and video fits your brand.
Your agent is only as good as what it knows about your company. Voice and brand settings are where you tell it how you sound and look, once, instead of repeating it in every chat.
Most of this lives in Settings → Agent in your workspace. Changes apply everywhere your agent works: chat, Playbooks, automations, and social posts.
Brand voice (long-form)
Brand voice (long-form) describes how the agent writes articles, newsletters, titles, and descriptions. It also covers narration and captions in explainer videos. You have up to 10,000 characters.
Worth including:
- Tone. Formal or conversational? Playful or restrained?
- Structure. Short paragraphs, or longer arguments?
- Vocabulary. Words you like, and words you never use.
- Punctuation. Habits worth keeping, like em dashes. Drafts leave them out unless your voice says you use them.
- Point of view. "We" or "I"? Do you address the reader directly?
- Examples. A few sentences that capture the sound you want.
Be concrete. "Warm but direct, short sentences, no buzzwords" beats "professional".
Brand voice (X/social)
Brand voice (X/social) covers how the agent sounds on X and LinkedIn, and in short social videos. Most companies sound different in a thread than in an article. Use it to set how loose or tight to be, whether you use emoji, how you open a thread, and what you'd never post.
Publication and account voices
The two brand voices apply everywhere. When a publication or social account should sound different, give it its own voice.
- Publication voice sits below your brand voice in Settings → Agent. Use it for a publication with its own register, like a changelog that's short and technical.
- Account voice is the Voice button on each connected X or LinkedIn account. Use it when a founder's account should read casually while the company account stays professional.
When drafting for one of these, your agent keeps your brand voice for facts and wording and follows the destination's voice for tone. When you connect an X account, it reads recent posts and fills in that account's voice for you. Edit it any time, or ask in chat: "stop using exclamation marks on @founder".
Visual brand
Your visual brand is your colors, fonts, spacing, corners, shadows, and up to three reference images. The agent uses it for cover images, social cards, videos, and your website. If you gave us a website at signup, we fill it in from that site. Edit it in the Visual brand card under Settings → Agent, or ask in chat:
- "What's my visual brand?"
- "Set up my brand based on stripe.com"
- "Use Playfair Display for headings and Inter for body text"
- "I don't have a website, make me a brand"
A few things to know:
- Fonts come from Google Fonts, or attach your own file (
.woff2,.woff,.otf,.ttf). Only upload fonts you own or are licensed to use, since they're served on your site. - Reference images steer generated images more than any other setting, so pick ones you'd be glad to see echoed.
- Your logo is the one set in Settings → Details. If you build your brand from a site and don't have a logo yet, the agent saves the mark it finds there and tells you.
Notes
Notes hold context that doesn't fit elsewhere: product names, topics to avoid, ongoing launches, or facts about your market.
Notes are shared memory. You can write them, and the agent adds its own as it learns. If a note is wrong or stale, edit or remove it. To save something from a conversation, ask the agent to remember it.
Voice takes a little tuning. If a draft misses your tone, update your brand voice too, so the next one starts closer.