Distribution

Publishing a post is half the job. The other half, turning it into the formats each channel rewards, is work most writers skip because it's tedious. Your agent does it for you.

What your agent creates from each post

For every post, your agent can produce:

• X threads written to earn the click back to the full piece, not to replace it.
• LinkedIn versions rewritten for a professional feed, as drafts you can post.
• Newsletter sends that deliver the post to your subscribers by email.

Each one is an adaptation, not a copy-paste. A thread reads like a thread, and a LinkedIn post reads like it belongs there.

Everything stays together

Each post and the versions made from it share a row in Content. The post sits first, and the thread, LinkedIn version, or email drawn from it line up beside it, so you can see at a glance what a piece has turned into and what's still missing. The buttons at the end of each row make the next version without you writing a prompt.

Not everything starts from a post. A thread you asked for in chat lives on the Socials tab, and an email your agent wrote on its own lives on Emails. They're listed whether or not they belong to a row, and a piece that belongs to no row gets an entry of its own on All.

Socials narrows to drafts, published, or archived. Emails offers all and archived, because a send isn't recorded on the draft yet.

Edit a draft where you find it

Open any piece from Content and it opens in its own editor: a thread as the chain it will become, a LinkedIn post or an email as the text you'll send. Rename it, change the words, and save. You're editing the draft itself, so every suggestion proposing that piece shows the change, and so does your agent the next time it reads it.

One case is read-only: while a suggestion has the piece scheduled or is sending it right now, those exact words are what goes out. The editor says so and points you at the schedule to cancel. Renaming still works, since a name changes nothing about what gets delivered.

Archive what you're done with

Archive puts a piece away without throwing it out. It's on every row on Socials and Emails, and in the editor when you open one. Archived pieces leave your working lists and move to the Archived filter on their tab, where Restore brings them back.

Nothing is ever deleted. A draft keeps its history, including where it was published, so your library stays honest about what went out.

Two things follow from that:

• A piece that has already gone out keeps reading Published after you archive it. Archiving is about your list, not about unsending anything.
• A piece a suggestion has scheduled can't be archived yet, because its send is still coming. Cancel the schedule first.

Archiving also clears the suggestions asking you to ship the piece, so nothing you've filed away comes back as a to-do. Restoring brings the draft back, not those suggestions.

Dismissing a suggestion doesn't throw the writing away. Once nothing is proposing it, the draft moves to Archived on its tab, where you can still find and read it, and you can restore it whenever you want.

Nothing posts without you

Drafts arrive as suggestions you can review, edit, or skip. Posting to X, sending an email, anything public, waits for your explicit approval. See Approvals.

A thread opens as the chain it will become: one card per tweet, laid out the way it will look on X. Edit any tweet in place, add one, or remove one, and each card counts its own characters against X's 280 limit. When you approve, the tweets post in order, each replying to the one before it.

The queue and best-time scheduling

Instead of publishing everything the moment it's ready, your agent keeps a standing queue that spaces out a week of posts. Best-time scheduling slots each piece into the moment your audience is most likely to see it.

The result: a steady presence on your channels from each post you write, without you managing a content calendar.

Set up each channel

X. Posting to X requires connecting your X account, available on Starter and above. See Connections. Once connected, your agent can post approved threads for you and track how they perform.

LinkedIn. Your agent writes LinkedIn versions as drafts for you to post. Ask for one in chat, or let suggestions surface them after you publish.

Email. Newsletter delivery works out of the box. See Newsletters.

Ask for it, or let it come to you

Two ways to use distribution:

• Ask in chat. "Turn my latest post into a thread." "Write a LinkedIn version of my latest post." "Draft a three-post thread about the lessons from my latest piece."
• Let suggestions surface it. After you publish, distribution drafts show up in your Inbox, ready to review.

You can also make it recurring with an automation, like "Every Monday at 9am, turn my newest post into a thread" or "One day after I publish a post, draft a thread from it."

The learning loop

Results feed back in. Your agent watches how each format performs, and the formats that earn readers get repeated. Over time your distribution gets more like the things that work for your audience, not a generic playbook.

You can see the numbers yourself in the Social and Newsletter tabs of Analytics, or ask directly: "What did my recent posts on X do well? Suggest one to follow up on."

Next steps