Distribution

Publishing a post is half the job. The other half, turning it into the formats each channel rewards, is work most writers skip because it's tedious. Your agent does it for you.

What your agent creates from each post

For every post, your agent can produce:

• X threads written to earn the click back to the full piece, not to replace it.
• LinkedIn versions rewritten for a professional feed, as drafts you can post.
• Newsletter sends that deliver the post to your subscribers by email.

Each one is an adaptation, not a copy-paste. A thread reads like a thread, and a LinkedIn post reads like it belongs there.

Nothing posts without you

Drafts arrive as suggestions you can review, edit, or skip. Posting to X, sending an email, anything public, waits for your explicit approval. See Approvals.

The queue and best-time scheduling

Instead of publishing everything the moment it's ready, your agent keeps a standing queue that spaces out a week of posts. Best-time scheduling slots each piece into the moment your audience is most likely to see it.

The result: a steady presence on your channels from each post you write, without you managing a content calendar.

Set up each channel

X. Posting to X requires connecting your X account, available on Starter and above. See Connections. Once connected, your agent can post approved threads for you and track how they perform.

LinkedIn. Your agent writes LinkedIn versions as drafts for you to post. Ask for one in chat, or let suggestions surface them after you publish.

Email. Newsletter delivery works out of the box. See Newsletters.

Ask for it, or let it come to you

Two ways to use distribution:

• Ask in chat. "Turn my latest post into a thread." "Write a LinkedIn version of my latest post." "Draft a three-post thread about the lessons from my latest piece."
• Let suggestions surface it. After you publish, distribution drafts show up in your daily suggestions, ready to review.

You can also make it recurring with a scheduled task, like "Every Monday at 9am, turn my newest post into a thread."

The learning loop

Results feed back in. Your agent watches how each format performs, and the formats that earn readers get repeated. Over time your distribution gets more like the things that work for your audience, not a generic playbook.

You can see the numbers yourself in the Social and Newsletter tabs of Analytics, or ask directly: "What did my recent posts on X do well? Suggest one to follow up on."

Next steps