Newsletters
Send your posts to subscribers by email, with deliverability handled for you.
Paragraph is a full newsletter platform. Any post you publish can also land in your subscribers' inboxes, and every email you send is archived on your website so new readers can catch up.
Send a post by email
Email delivery is a choice you make when you publish. In the publish settings, turn on newsletter delivery and you'll see exactly how many subscribers will receive the post. Leave it off for posts that should only live on your site.
This works the same whether you publish right away or schedule for later: the email goes out when the post goes live.
The recipient count reflects active subscribers who receive your emails. Readers who unsubscribed, or opted out of email, aren't included.
Your email archive
Every newsletter you send stays readable on your site. That matters more than it sounds: new readers can browse your back catalog, search engines can find it, and a post keeps earning readers long after the send.
Grow your list
Your site includes subscribe prompts, so readers who find a post can join your list right there. Each new subscriber then gets your future sends automatically.
To bring an existing list with you, see Subscribers. You can import a CSV from Substack or anywhere else.
Deliverability
Getting email into inboxes is genuinely hard, so Paragraph handles it for you: sender reputation, infrastructure, and monitoring are all managed on our end.
A few habits on your side help too:
- Publish consistently. Regular sends at similar times build reader engagement, and engaged readers keep you out of spam folders.
- Ask new subscribers to reply or move your email to their primary inbox. One small action teaches their email provider that you're wanted.
- Keep your list healthy. A smaller list of real readers beats a large list of dormant addresses.
Newsletters and your agent
Your agent can help with email beyond publishing posts:
- Draft a standalone email to your subscribers, like a reader update or an announcement.
- Fold newsletter sends into your distribution plan for each post.
- Answer questions like "How did my last send perform?" in chat.
Nothing is sent without your explicit go-ahead. Emails to your list are exactly the kind of action your agent always confirms first.
See how sends perform
The Newsletter tab in Analytics shows how each send did, including delivery rate and opens. Use it to learn which topics and subject lines your readers respond to.