Audience
Analytics
See how your site, newsletter, and social posts perform, in the app or by asking your agent.
The Analytics area in app.paragraph.com shows how your content performs across your website, newsletter, social, and search.
Tabs
| Tab | What it shows |
|---|---|
| Web | Traffic to your site and posts |
| Newsletter | How sends perform, including delivery rate and opens |
| Social | Your X followers, impressions, and recent post engagement |
| Campaigns | Traffic by channel, clickthroughs, and signups attributed to sends |
| Search & AI | Visits from search engines and AI assistants, plus AI crawler activity |
View each tab daily, weekly, monthly, or all time, and narrow from all posts to a single post.
- Social needs a connected X account. With more than one connected, a picker switches between them. See connections.
- Search & AI separates search engine visits, AI assistant visits (like ChatGPT and Perplexity), and AI crawler hits.
On Growth and above, select Export PDF to download a report.
For your subscriber list itself, see Subscribers.
Ask your agent
Your agent can explain the numbers and suggest what to do next. Ask in chat:
- "What was our top post last month, and why do you think it worked?"
- "Which posts are losing traffic?"