Paragraph
Chat with Paragraph
Ask Paragraph to draft, research, and distribute content from a conversation in your workspace.
Chat is the quickest way to ask Paragraph for something specific. Open your workspace at app.paragraph.com, type in the composer on Home, and ask in plain English.
Paragraph already knows your company's voice and brand, so you don't have to re-explain yourself each time. See Voice and brand.
What you can ask for
- Write and create. Web Articles, newsletters, X and LinkedIn posts, threads, images, diagrams placed inside your Web Articles, and short videos. For a video, Paragraph first offers quick choices for format, length, style, narration, and music. The same video maker behind your Changelog videos builds it in your brand in a few minutes, and you can watch the preview while it works. Videos are silent unless you ask for narration or music. Ask for a change ("make the intro shorter") and it edits the same video.
- Design images. Every image Paragraph makes, from a cover or a diagram in a Web Article to an image for an X or LinkedIn post, comes from the same designer that makes your Changelog's images, in your visual brand, with your logo. A cover draws your title the way a Changelog cover does. Each image takes a few minutes. Ask for a cover template by name and Paragraph uses that template instead. Ask for a change to an image it made, or to an image on your Web Articles, X and LinkedIn drafts, or email drafts ("make the background darker"), and it edits the design that drew it, so the rest stays as it was. An image it didn't make, such as one you uploaded, is redrawn first, so it can differ from the original in small ways. Only the image you name changes; the draft's text and other images stay as they are. Draft images need no connected social account. It makes designed images, not photographs.
- Distribute. Turn one piece into posts for each channel, or post to X or LinkedIn when you ask. Review saved pieces, suggest times, or approve and queue exact content after confirmation. You can also reschedule or cancel committed sends.
- Research. Search the web, read your connected tools, and check how your content is doing.
- Run agents. Start an enabled agent, like your Changelog, or ask how recent runs went.
Example prompts
- "Turn our latest Web Article into an X Thread and a LinkedIn post."
- "Draft an X Post announcing today's release."
- "Add diagrams to my latest Web Article where they'd help a reader follow it."
- "Search the web for what people are saying about our category, then suggest three angles."
- "Run my Changelog now, and focus on the editor changes."
Drafts Paragraph saves
When you ask for a post, a thread, or an email, Paragraph saves a draft first. Saving never posts or sends anything. The draft shows up in Content, so you can find it later. Ask for a change ("make it punchier") and Paragraph edits that same draft instead of making a new copy.
Ask to open a saved social post, email, or X Article in chat to review or edit it. It opens in the same editor as Content.
Name the personal or company account when drafting a social post. You can also ask to leave an X Post, X Article, or LinkedIn draft unassigned. It stays without a destination until you choose an account; Paragraph won't use the workspace default for it.
You can also ask to change the account for an existing X or LinkedIn delivery. Its words and media stay as they are, and the changed delivery goes on hold for a new review before scheduling.
You can ask Paragraph to find a saved Web Article by title, including unpublished drafts. Name the publication you are working in and the article you want.
You can also ask to list saved drafts by channel, including pieces outside agent runs. Ask for the next page to see more, or name a saved draft to add it to an existing run.
Ask for an email copy of an existing Web Article without rewriting it. The draft keeps the words, images, cover, bold text, and links. Its title becomes the subject, and its subtitle becomes the preheader. The Web Article's publishing time carries over as a suggestion; approve the email separately.
Ask to preview a saved Web Article or newsletter as an email. Web chat shows the rendered email, including its images and formatting. Expand the preview to check desktop and mobile widths. You can preview a draft before choosing a publishing time; previewing doesn't approve or send it.
Ask Paragraph to read or change suggested publishing times, in chat or from an agent run ("suggest Friday at 9am for this X Post"). Suggestions do not approve a send. To schedule exact saved content, review its content, media, account, audience, and time, then confirm. You can approve selected campaign pieces, move committed sends, or cancel them while keeping drafts. See Calendar.
Place and reuse media
Attach plain text, Markdown, CSV, or JSON files for Paragraph to read. Files up to 64 KiB can be read from your saved uploads even when you ask Paragraph not to use external services.
Name the exact draft and placement when you ask for media: "Generate an image and insert it after the second paragraph," or "Attach this video to the second X Post in the run." The second standalone X Post and the second post inside an X Thread are separate targets. You can also ask to replace, remove, reorder, or reuse existing attachments without rewriting the text. This includes images and videos inside a Web Article. If you have a saved library file ID, ask Paragraph to look it up and reuse that exact file; you don’t need to upload it again.
You can name pictures separately from videos, such as "replace the first image and keep the video before it." Paragraph checks the saved media and their order before confirming the edit.
Videos in a Web Article play right in it. Emails and X Articles use a video link or linked thumbnail to the saved video. X accepts MP4 or MOV videos. Imported WebM videos can be used in Web Articles and video links; convert them to MP4 or MOV before attaching them to X.
To reuse a PDF on LinkedIn, select the personal or company account on the draft, then ask to attach the PDF from your files or a public PDF URL. Paragraph uploads it as that selected account. LinkedIn PDFs can be up to 100MB and 300 pages. Importing a file or attaching it to a draft never publishes it.
You can import image, video, audio, and PDF URLs into your workspace for reuse. Paragraph checks the file type and size and keeps a saved copy. If you require an exact aspect ratio, name it in your request; an import whose dimensions can't be verified is refused.
Working across publications
When your workspace has more than one publication, Paragraph can read all of them. Name one to draft for it ("draft a tweet for @changelog about today's release"). This works for X Posts, LinkedIn posts, and X Articles. Web Articles and newsletters are always written in the publication you're in, so switch to it first.
How sessions work
Each conversation is a session, and Paragraph remembers everything in it ("make it shorter", "now turn that into a thread"). Across sessions it still knows your voice, brand, and notes. Start a fresh session when you switch to something unrelated.
To pick up an earlier session, select All chats at the top right of Home. On a computer or tablet, it's at the top right of every chat too. You can also search for Chats (Cmd/Ctrl + K), or show Chats in the sidebar with Customize sidebar.
You can also chat from Telegram or Slack. See Connections.
Steering and stopping
You can steer or stop Paragraph at any time, even mid-task. Anything public, like posting or sending a newsletter, happens only when you ask for it or approve it.
Chat uses the monthly credits included with your plan. See Plans and credits.