Voice and brand

Paragraph is only as good as what it knows about your company. Voice and brand settings are where you tell it how you sound and look, once, instead of repeating it in every chat.

Most of it lives under Brand in the sidebar: your notes on its Memory tab, and your visual brand and brand voice under Brand. Account voices are under Connectors → Accounts. Changes apply everywhere Paragraph works: chat, agents, automations, and social posts.

Learn your brandCopy Anchor Link

At the top of Brand, Learn your brand opens a chat with Paragraph beside your brand cards. Give it anything that shows how your company looks and writes:

• Your website, or a page on it, like acme.com.
• A GitHub repository, like github.com/acme/brand, with your logo, design tokens, or fonts. A private repository needs GitHub connected under Connections, and Paragraph reads only the repositories you link. Files over 5 MB and files stored in Git LFS are left out. Upload those separately if Paragraph needs them.
• Files: brand guidelines (PDF), logos (including SVG), images, font files, and zips. For Figma, export the frames you want (PDF, PNG, SVG, or a zip) and drop them in.
• Posts, pasted in, for the voice of an account it can't read itself.

Paragraph looks at what you gave it and proposes changes as a card: each part (the look, colors, fonts, logo, reference images, brand voice, and account voices) next to what's saved now. Turn off any part you don't want and choose Apply. Nothing changes until you do, and each card on the page then says where its part came from. Keep chatting to adjust a proposal, like "warmer colors" or "use the darker logo".

Brand voiceCopy Anchor Link

Brand voice describes how your company writes everything: Web Articles, newsletters, titles and descriptions, X and LinkedIn posts, and the narration and captions in videos. A tweet tightens the same voice rather than switching to another one. You have up to 10,000 characters.

If you gave us a website at signup, we draft your brand voice for you. Paragraph finds what your company has published, like your blog, changelog, or docs, reads several recent pieces, and writes a guide from them with a few lines quoted from your own writing. It only fills an empty brand voice, so a voice you wrote is never replaced. If we couldn't find enough of your writing, it stays empty until you add one, or until you connect your company's X account, whose posts it can learn from instead.

To learn it again, open your brand voice and choose Update with the brand agent. Paragraph rereads your writing in the brand chat and proposes a new voice you can apply.

Edit the draft like any voice you wrote yourself. Worth including:

• Tone. Formal or conversational? Playful or restrained?
• Structure. Short paragraphs, or longer arguments?
• Vocabulary. Words you like, and words you never use.
• Punctuation. Habits worth keeping, like em dashes. Drafts leave them out unless your voice says you use them.
• Point of view. "We" or "I"? Do you address the reader directly?
• Examples. A few sentences that capture the sound you want.

Be concrete. "Warm but direct, short sentences, no buzzwords" beats "professional".

Account voicesCopy Anchor Link

Your brand voice applies everywhere. When an X or LinkedIn account should sound different, give it its own voice, describing only what's different. Each connected account has its own row under Connectors → Accounts, and selecting the row opens its voice. Use it when a founder's account should read casually and in the first person while the company account stays as it is. When you connect an X account, Paragraph reads its recent posts and writes this for you: how that account differs from your brand voice. To learn it again from the account's latest posts, choose Update with the brand agent in that account's voice editor, then apply the voice it proposes if you like it. For a LinkedIn account, Paragraph asks you for a few posts. Once a new account's voice is saved, Paragraph also rewrites its X Post drafts from recent agent runs in that voice, unless you've edited, scheduled, or published them.

When drafting for an account, Paragraph writes in your brand voice and adjusts it with the account's voice, which wins where the two disagree. Edit it any time, or ask in chat: "stop using exclamation marks on @founder".

Visual brandCopy Anchor Link

Your visual brand is your colors, fonts, spacing, corners, shadows, up to three reference images, and an identity that describes how your brand looks. Paragraph uses it for cover images, diagrams in your Web Articles, social cards, videos, and your website. If you gave us a website at signup, we fill it in from that site, and the identity describes what your homepage, logo, and site art show, like illustration or photography and how it's drawn. Select the Visual brand card under Brand, or ask in chat:

• "What's my visual brand?"
• "Set up my brand based on stripe.com"
• "Use Playfair Display for headings and Inter for body text"
• "I don't have a website, make me a brand"

A few things to know:

• Fonts come from Google Fonts, or attach your own file (.woff2, .woff, .otf, .ttf). Only upload fonts you own or are licensed to use, since they're served on your site.
• Reference images guide the image designer, so pick ones you'd be glad to see echoed.
• Brand previews show two sample covers and a square share card using your saved colors, fonts, and logo. Ask for a change, then preview again. An unchanged brand reuses its samples, and you can ask Paragraph to edit a sample image later.
• Your logo is the one set in Settings → Details. If you build your brand from a site and don't have a logo yet, Paragraph saves the mark it finds there and tells you. It also keeps your other logo files, like a wordmark or a version for dark backgrounds, so covers and images can use the one that fits.

NotesCopy Anchor Link

Notes hold context that doesn't fit elsewhere: product names, topics to avoid, ongoing launches, or facts about your market.

Notes are shared memory. Write yours in Your context under Brand → Memory. It saves as you type, so there's nothing to click. Paragraph adds its own as it learns, each shown as its own card below yours. To save something from a conversation, ask Paragraph to remember it. Teach your agent on the Memory tab starts a new chat with "Remember that" already typed, so you only finish the sentence. To drop a note it saved, open its card and choose Remove note, or ask it in chat.