Audience
Subscriber lifecycle emails
Send automated emails when people subscribe or unsubscribe.
Lifecycle emails send automatically after someone subscribes or unsubscribes. Ask your agent to list them, create one, or change one.
Each email has a trigger, delay, subject, body, and on or off state. The triggers are:
- New subscriber: sends when someone subscribes.
- New subscriber follow-up: sends after someone subscribes, usually with a delay.
- Subscriber unsubscribed: sends after someone unsubscribes.
Create an email
Tell your agent the trigger, delay, subject, and body you want. New emails are always created disabled, so you can review them before anything sends.
Your agent can also show delivery totals for each email (queued, sent, failed, and canceled), plus opens and clicks for recent sends.
Change the welcome email
Ask your agent to show the default welcome email first. It shows the current and proposed subject or body and asks you to confirm before saving. The welcome email's trigger and delay can't be changed.
Enable, disable, or delete
Your agent asks you to confirm before it enables, disables, or deletes an email, or edits one that's already enabled. Disabling or deleting an email cancels any deliveries still waiting to send. Default emails can't be deleted.
Send a test
Ask your agent to send a test. It sends one copy to your signed-in email address, never to subscribers, and works on disabled emails too.